Monday, June 24, 2013

Melbourne Style Showcase @ Grand Hyatt KL

I always wanted to visit Australia but haven't decide where to go, now that the Melbourne Style were on show in Malaysia and makes me know more about Melbourne, maybe I can start planning a trip there =) This campaign let us explore the wonderful range of family activities and attractions available around Victoria with a specific focus on Melbourne and neighbouring regions.

Nowadays, the numbers of visitors from the Southeast Asia country like Malaysia visiting Melbourne, Victoria is increasing each year. Melbourne is defined by its diverse culture, we can discover the rich urban culture that fosters Melbourne's unique style from tree-lined streets to bustling bars, cafes and more.

Opening note by emcee - Lina Teoh
Speech by The Hon - Louise Asher, Minister for Tourism and Major Events

Melbourne has voted the world's most liveable city in 2013 by The Economist Intelligence Unit. It's renowned for its restaurants, cafe culture, shopping, galleries, theatres and museums. Melbourne is also home to the four largest annual sporting events in Australia including the Australian Tennis Open, Australian Formula 1 Grand Prix and the Spring Racing Carnival. Beside that, some of Australia's leading festivals including the Melbourne Food and Wine Festival and the L'Oreal Melbourne Fashion Festival.

Melbourne Fashion Showcase

Emily Ward was a Melbourne based fashion stylist, journalist, a weekly contributor to The Age Newspaper and also the Designer of Victoria Tourism Showcase for 2013. She has been attending Paris Fashion Week annually and also has interviewed internationally. As Kim Fletcher is Melbourne hat milliner who starts in 1993 creating her unique headwear. She has been travelling overseas as an ambassador for the VRC as part of their international strategy to promote the Melbourne Cup Carnival. Her unique hats have been showcased in many countries such as USA, Ireland, England, Germany, Singapore, Hong Kong and many more.

Emily Ward shares about Melbourne fashion and L'Oreal Melbourne fashion festival
Adam D'Sylva - chef of Coda and Tonka restaurants shares on Melbourne cuisine

Melbourne is Australia's number one destination for food tourist as the food and wine were with outstanding quality. Adam's is one of the famous chefs in town and has won The Age 2008 Good Food Guide's Young Chef of the Year and also twice been the Victorian winner in the Lexus Young Chef of the Year award. After opened his restaurant in a year, it has awarded One Chefs' Hat in The Age Good Food Guide of 2010 and 2011.

Degraves Espresso with Jason Loo - winner of Malaysia Barista Championship 2013

Time for us to have a tour to the Laneway booths! Jason Loo made me a cup of Cappuccino with a love art on top, so nice~ Cafe culture is the king in a city with networks of laneways full of interesting cafes, bars and eateries. Since the first espresso machines landed on Victorian soil in the 50's, the city's reverence for the bean has continued to prosper. The emergence of specialist roasters has contributed to an obsession with new ways of brewing and the origin of coffee beans. You will definitely not gonna leave the Melbourne's city centre without enjoying the aroma of fresh brews!

Melbourne Style with Emily Ward (second left) and Kim Fletcher (far right)

Oh gosh! Standing in between the 2 models makes me look so short >.< So nice if I could be as tall as them ;p I like the dress wore by the model on the left, so beautiful and elegant!

Victorian Cellar Door - wine sampling session
With Paul Greblo - Proprietor and Winemaker

I get to try one of their best red wine - Shiraz 2009 of Sandhurst Ridge. Sandhurst Ridge vineyard and winery is located on the western side of a line of hills on the western edge of the city of Bendigo in central Victoria. Shiraz displays a long palate of savoury fruit and a lingering spicy finish, its soft and silky tannins contribute great structure.

I feel lucky as I could try some of their wine, coffee and light food which really taste good. There is so much to see and do in Melbourne that it's almost overwhelming. It brings Melbourne to life through the people, the places, the arts, theatre and culture, attractions, parks, shopping and dining experiences. Can't wait to plan my trip there as well~ Are you planning your next trip to Melbourne? You may find out more about Melbourne at !